Martin Salfity ®

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Asian Paints

Colour Next 2021 


Cherish is about our reaction to the world around us; in the face of uncertainty due to the pandemic, our natural response is to treasure & appreciate all the things that we have in our life. The idea behind this film was thus to showcase abstract and natural elements in the world around us that are fresh, soothing and humble in nature, such as wood and leaves, with the Colour palette being strongly relied upon to visually showcase the same.


Conceptualized and Produced by Post Office Studios

Director: Aditya Tawde
Associate Director: Martin Salfity
Executive Producer: Kedar Thapar
Creative Producer: Aunnesha Sen
Associate Producer: Riddho Roy
3D Design & Animation: Martin Salfity
Digital assets for the succulents: Katelyn McGil
Music Composer & Sound Design: Resonate