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<channel>
	<title>martinsalfity</title>
	<link>https://martinsalfity.com</link>
	<description>martinsalfity</description>
	<pubDate>Sun, 23 Apr 2023 19:30:48 +0000</pubDate>
	<generator>https://martinsalfity.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Somewhere Perhaps</title>
				
		<link>https://martinsalfity.com/Somewhere-Perhaps</link>

		<pubDate>Mon, 10 Apr 2023 17:09:37 +0000</pubDate>

		<dc:creator>martinsalfity</dc:creator>

		<guid isPermaLink="true">https://martinsalfity.com/Somewhere-Perhaps</guid>

		<description>




	Somewhere PerhapsThe following is the beginning of
an ever-growing exploration
 on fantastical creatures,

that might or might not exist in our world.




Imagined throughout the past couple of years, they are now slowly starting to unveil themselves to our eyes.





design &#38;amp; animation
martin salfitymusic &#38;amp; sound fx
nico warschauer













	
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	<item>
		<title>Fossora</title>
				
		<link>https://martinsalfity.com/Fossora</link>

		<pubDate>Mon, 10 Apr 2023 17:09:38 +0000</pubDate>

		<dc:creator>martinsalfity</dc:creator>

		<guid isPermaLink="true">https://martinsalfity.com/Fossora</guid>

		<description>
	Bjork - Fossora
Experimental Music Video and Live Cornucopia Tour Visuals directed by Björk, Vidar Logi, M/M (Paris), and FutureDeluxe.


Credits:


‘fossora’ by björk

taken from new album ‘fossora’ out now

stream / buy the album : bjork.lnk.to/fossora

learn more at fossora.com/fossora… powered by Squarespace

directors : björk, viðar logi, m/m (paris) and futuredeluxeoriginal digital fungi typography : m/m (paris)cg design, animation &#38;amp; production : futuredeluxepost production : okaystudioshoot producer : sara nassimdop : shadi chaabaneditor : frédéric thoraval

cg creative direction m/m (paris) and curtis baigentcg &#38;amp; post executive producer svet lapchevacg acd &#38;amp; animation ben blackcg supervisor &#38;amp; animation ollie harriscg producer natalie greenwoodcg head of production caleigh illerbruncg design &#38;amp; animation andréa philippon, dan hoopert, martín salfity, ivan outeiral, ziyad abahussinvfx compositing richard ’stretch’ russell &#38;amp; paul hanford (okaystudio)vfx head of post production david thomas (okay studio)grade ruth wardell (okay studio)

musicians : aditya surya raruna “kas”, baldvin ingvar tryggvason, grímur helgason, hilma kristín sveinsdóttir, helga björg arnardóttir, kristín þóra pétursdóttir, rúnar óskarsson, matthías birgir nardeau

björk dress : richard maloneneckpiece : james merryjewelry : panconesiboots : burberrykas outfit : ican haremband outfits : harri, richard malone, rafaela pestritu, maison margielastylist : edda guðmundsdóttirhairpieces : tomikono wigmake up björk : hungrymake up band and kas : sunna björk erlingsdóttir





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</description>
		
	</item>
		
		
	<item>
		<title>Smokey Sculptures</title>
				
		<link>https://martinsalfity.com/Smokey-Sculptures</link>

		<pubDate>Mon, 10 Apr 2023 17:09:40 +0000</pubDate>

		<dc:creator>martinsalfity</dc:creator>

		<guid isPermaLink="true">https://martinsalfity.com/Smokey-Sculptures</guid>

		<description>Smokey Sculptures&#38;nbsp;These is a small series of digital generated sculptures, using smoke simulations as a core element, disected and treated with different materials and textures. Simple geometric elements complete each composition in a playful and dynamic way.

Proud to see them featured as part of the ‘Computer Generated, 3D Art Anthology’, among a selection of the best 3D talent around the globe,curated by Kyle Goodrich. &#38;nbsp; 



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	<item>
		<title>Hardcore Squidgy</title>
				
		<link>https://martinsalfity.com/Hardcore-Squidgy-1</link>

		<pubDate>Mon, 10 Apr 2023 17:09:41 +0000</pubDate>

		<dc:creator>martinsalfity</dc:creator>

		<guid isPermaLink="true">https://martinsalfity.com/Hardcore-Squidgy-1</guid>

		<description>
	Hardcore
 Squidgy

The idea behind this experimental project is to simply observe the contrasting interaction between the organic, squidgy creatures with the hard surfaced environments.Gravity is the force that makes them move, collide and unpredictably behave around colourful scenarios.I hope you enjoy this little journey.



	


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</description>
		
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	<item>
		<title>Deloitte Design Development</title>
				
		<link>https://martinsalfity.com/Deloitte-Design-Development</link>

		<pubDate>Mon, 10 Apr 2023 17:10:02 +0000</pubDate>

		<dc:creator>martinsalfity</dc:creator>

		<guid isPermaLink="true">https://martinsalfity.com/Deloitte-Design-Development</guid>

		<description>

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0042d358e65049e8288d6335de60a271f148137aa966cceacbfab944e0977c0d/Shot_03_AI_Petridish_Left_01_Close_02.jpg" data-mid="174840343" border="0"  src="https://freight.cargo.site/w/1000/i/0042d358e65049e8288d6335de60a271f148137aa966cceacbfab944e0977c0d/Shot_03_AI_Petridish_Left_01_Close_02.jpg" /&#62;



I had the pleasure to take part of the super talented team at Onesal Studio last year to work in the initial phase of this project.

World's largest consulting firm Deloitte has released the global campaign ‘Make Your Impact’ via Deloitte Digital

Deloitte invited Onesal to design and animate the brand film for the campaign.
Our task was to illustrate new technologies and its impact in the world in an optimistic, inviting way,
 showing how decisions we make today, make tomorrow.

Starting with a green dot, we did an abstract exploration of the evolution of the dot from different perspectives.
Transforming, expanding, and creating new meaning, yet always returning the circular green dot to start over.






&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f29881d8b93ab8f653a429ccc6c9a091cf2f757adf26f5cfa82207f2445fcc1/2-Shot_1_Cell_003_SELECTED_0004.jpg" data-mid="174840316" border="0"  src="https://freight.cargo.site/w/1000/i/8f29881d8b93ab8f653a429ccc6c9a091cf2f757adf26f5cfa82207f2445fcc1/2-Shot_1_Cell_003_SELECTED_0004.jpg" /&#62;

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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d0e83e6348f356b0fdc18ef2e015c9a928b0efb4b433febb8a0f6ad6134a019/Shot_19_h.jpg" data-mid="174840327" border="0"  src="https://freight.cargo.site/w/1000/i/5d0e83e6348f356b0fdc18ef2e015c9a928b0efb4b433febb8a0f6ad6134a019/Shot_19_h.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1c8360763355076f3b1bc716a8e5e95064ce7342c711d091eddccc92793ec401/Shot_19_Left_0016_12.jpg" data-mid="174840344" border="0"  src="https://freight.cargo.site/w/1000/i/1c8360763355076f3b1bc716a8e5e95064ce7342c711d091eddccc92793ec401/Shot_19_Left_0016_12.jpg" /&#62;



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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dbdb7021f00ca128e0dd7b753a76122904d91beb4af3cf4e2da6ed921df9244a/crystals.jpg" data-mid="174840333" border="0"  src="https://freight.cargo.site/w/1000/i/dbdb7021f00ca128e0dd7b753a76122904d91beb4af3cf4e2da6ed921df9244a/crystals.jpg" /&#62;



&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c0e9e010c718feeb0edb48627f71a633e76bf26112dc21326baefe22712c6765/Flower_09_b.jpg" data-mid="174840334" border="0"  src="https://freight.cargo.site/w/1000/i/c0e9e010c718feeb0edb48627f71a633e76bf26112dc21326baefe22712c6765/Flower_09_b.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d09102745cbe63526e0cccb49a425525de91f1fb195f89511b4c837a89f442e/Flower_09_close.jpg" data-mid="174840335" border="0"  src="https://freight.cargo.site/w/1000/i/9d09102745cbe63526e0cccb49a425525de91f1fb195f89511b4c837a89f442e/Flower_09_close.jpg" /&#62;



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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e9001deddc21dea251c5effbf7170dc29b837995bee41be7c06c3330dddacc8/Tree_Growth_Left_0021.jpg" data-mid="174840339" border="0"  src="https://freight.cargo.site/w/1000/i/0e9001deddc21dea251c5effbf7170dc29b837995bee41be7c06c3330dddacc8/Tree_Growth_Left_0021.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2676fc056525ab022fd5098c2b26c32c4d63d9845cbb82bd06a093f54b4dff56/Tree_Growth_Left_0002.jpg" data-mid="174840338" border="0"  src="https://freight.cargo.site/w/1000/i/2676fc056525ab022fd5098c2b26c32c4d63d9845cbb82bd06a093f54b4dff56/Tree_Growth_Left_0002.jpg" /&#62;



&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/29d7ee3ada03bbad77c6fb5aebb0d43b2fdb24e1ac60516b2c86b1fe4cdedc92/Tree_Growth_Right_0003.jpg" data-mid="174840340" border="0"  src="https://freight.cargo.site/w/1000/i/29d7ee3ada03bbad77c6fb5aebb0d43b2fdb24e1ac60516b2c86b1fe4cdedc92/Tree_Growth_Right_0003.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cb0c48d8ef112a32ea8622f1b02a2128c582e95043cbdc203b47e51c4dc90e9a/Tree_Growth_Right_0008.jpg" data-mid="174840342" border="0"  src="https://freight.cargo.site/w/1000/i/cb0c48d8ef112a32ea8622f1b02a2128c582e95043cbdc203b47e51c4dc90e9a/Tree_Growth_Right_0008.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/863a8807c99df1281b5965ae7f19bffe3ea3c011566b17b5e0aea1eaa8457dae/Tree_Growth_Right_0004.jpg" data-mid="174840341" border="0"  src="https://freight.cargo.site/w/1000/i/863a8807c99df1281b5965ae7f19bffe3ea3c011566b17b5e0aea1eaa8457dae/Tree_Growth_Right_0004.jpg" /&#62;


Final Project:

https://www.behance.net/gallery/72198543/At-the-Beginning-of-Everything-Deloitte

Production, Design and Direction by Onesal

Client: Deloitte
Agency: Deloitte Digital
Production and Direction:  Onesal Japan
Chief Producer: Ailin Brunner
Producer: Lucia Gutkin
Director: Nahuel Salcedo
Art Director: Damian Sendin
Animation Director: Damian Stricker
Design / Animation: Damian Stricker, Nahuel Salcedo, Damian Sendin,
Martin Salfity, Juan Coria, Kana Terao, Koji Obara, Tomo Beddie, David Kvien
Sound Design: Andrea Damiano
</description>
		
	</item>
		
		
	<item>
		<title>Beauty = Function</title>
				
		<link>https://martinsalfity.com/Beauty-Function</link>

		<pubDate>Mon, 10 Apr 2023 17:10:07 +0000</pubDate>

		<dc:creator>martinsalfity</dc:creator>

		<guid isPermaLink="true">https://martinsalfity.com/Beauty-Function</guid>

		<description>I created this animations for the film Beauty = Function directed by Sagmeister &#38;amp; Walsh for the 2018 Architecture Venice Biennale. Also took part of the show Beauty, at the MAK Vienna Museum in 2019.







&#60;img width="3000" height="1920" width_o="3000" height_o="1920" data-src="https://freight.cargo.site/t/original/i/556abbe2c66b70de5e5cb7578d872ea3dcaca661b99ed5569b24ce85e4551050/FUNCTION_60fps_3K-0.00.39.47.jpg" data-mid="174840374" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/556abbe2c66b70de5e5cb7578d872ea3dcaca661b99ed5569b24ce85e4551050/FUNCTION_60fps_3K-0.00.39.47.jpg" /&#62;
&#60;img width="3000" height="1920" width_o="3000" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a7720400b007939cc08cb544b87ea3f9e03c1003f10e670efaeec643ea7df93d/FUNCTION_60fps_3K-0.00.27.28.jpg" data-mid="174840371" border="0"  src="https://freight.cargo.site/w/1000/i/a7720400b007939cc08cb544b87ea3f9e03c1003f10e670efaeec643ea7df93d/FUNCTION_60fps_3K-0.00.27.28.jpg" /&#62;
&#60;img width="3000" height="1920" width_o="3000" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2298d58050a0cda7fcae5530458e9db3f6c2be67d49e9951230bb038d76e1ea4/FUNCTION_60fps_3K-0.00.00.00.jpg" data-mid="174840365" border="0"  src="https://freight.cargo.site/w/1000/i/2298d58050a0cda7fcae5530458e9db3f6c2be67d49e9951230bb038d76e1ea4/FUNCTION_60fps_3K-0.00.00.00.jpg" /&#62;

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&#60;img width="3000" height="1920" width_o="3000" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4cc77afd23640c3e56f36a32d1f7e6e7c196bac76f7adbef5ab937ebc81b4902/BEAUTY_60fps_3K-0.00.15.04XX.jpg" data-mid="174840362" border="0"  src="https://freight.cargo.site/w/1000/i/4cc77afd23640c3e56f36a32d1f7e6e7c196bac76f7adbef5ab937ebc81b4902/BEAUTY_60fps_3K-0.00.15.04XX.jpg" /&#62;

&#60;img width="3000" height="1920" width_o="3000" height_o="1920" data-src="https://freight.cargo.site/t/original/i/adb0ba0d3ed898e6e41ffa493d225016a58e5b65740eb4f1358a92b72b4a9f33/FUNCTION_60fps_3K-0.00.16.11.jpg" data-mid="174840369" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/adb0ba0d3ed898e6e41ffa493d225016a58e5b65740eb4f1358a92b72b4a9f33/FUNCTION_60fps_3K-0.00.16.11.jpg" /&#62;


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</description>
		
	</item>
		
		
	<item>
		<title>Asian Paints - Blend</title>
				
		<link>https://martinsalfity.com/Asian-Paints-Blend</link>

		<pubDate>Mon, 10 Apr 2023 17:09:46 +0000</pubDate>

		<dc:creator>martinsalfity</dc:creator>

		<guid isPermaLink="true">https://martinsalfity.com/Asian-Paints-Blend</guid>

		<description>
	

Asian Paints Colour Next 2020 - Blend
Blend is a new pursuit of creativity, the rise of the polymath culture. Where disparate fields merge to create non-vanillaexperiences and the sum is always greater than its parts. Led by the outliers, Blend challenges the ideas of form, function,perception and bias that once restricted creativity
Credits:


Post Office Studios FilmIn Association with Asian Paints



Director: Aditya Tawde
Associate Director: Martin Salfity
Creative Director: Harsh Sharma, Nisha Vasudevan
Executive Producer: Prachi Vasant
Creative Producer: Kanchan ParikhProducer: Hitarth SolankiAssociate Producer: Beulah D'costa
3D Design/Animation: Martin Salfity
Editor: Akhtar Shaikh
Sound Composer: Nico
Sound Mix and Mastering: Amit Gupta
Sound Studio: Mothership Productionsx






	
&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0eb1891320700e981594b2410b6aaeb6273642462745a9e734beffe05ed284d7/BLEND_V1.4_INSTA_VASE.png" data-mid="174840164" border="0"  src="https://freight.cargo.site/w/1000/i/0eb1891320700e981594b2410b6aaeb6273642462745a9e734beffe05ed284d7/BLEND_V1.4_INSTA_VASE.png" /&#62;
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&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/71c70f838e361bf2e1664f406b8f11de58471eb34d5872c69fdeb7fda95ee86a/BLEND_V1.4_INSTA_CHAIR.png" data-mid="174840163" border="0"  src="https://freight.cargo.site/w/1000/i/71c70f838e361bf2e1664f406b8f11de58471eb34d5872c69fdeb7fda95ee86a/BLEND_V1.4_INSTA_CHAIR.png" /&#62;
&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f832c17d991a98fcf2e8e58bf425b10ce71722a76a1db5438032951af1dbb724/BLEND_V1.4_INSTA_TABLE_B.png" data-mid="174840171" border="0"  src="https://freight.cargo.site/w/1000/i/f832c17d991a98fcf2e8e58bf425b10ce71722a76a1db5438032951af1dbb724/BLEND_V1.4_INSTA_TABLE_B.png" /&#62;
&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a4905a728c981ae12fc1e4c32b5399f87165d85a70308b0436c38ff029e9b195/BLEND_V1.4_INSTA_LAMP_B.png" data-mid="174840165" border="0"  src="https://freight.cargo.site/w/1000/i/a4905a728c981ae12fc1e4c32b5399f87165d85a70308b0436c38ff029e9b195/BLEND_V1.4_INSTA_LAMP_B.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Zhiben</title>
				
		<link>https://martinsalfity.com/Zhiben</link>

		<pubDate>Sun, 23 Apr 2023 19:30:48 +0000</pubDate>

		<dc:creator>martinsalfity</dc:creator>

		<guid isPermaLink="true">https://martinsalfity.com/Zhiben</guid>

		<description>
	
	

	

Zhiben - Playful
I had the pleasure to work along the dream team at Playful for several of the beautiful global campaings for Zhiben.

Credits:


AGENCY:&#38;nbsp;

FINAL FRONTIER
 





CGI STUDIO:

PLAYFUL




DIRECTED BY: &#38;nbsp;PABLO ALFIERI

CGI ARTISTS:&#38;nbsp;

MARIANO ABEL


MACS RIEDEL

MARTIN SALFITY





PABLO ALFIERIRND ARTIST:&#38;nbsp;

MARTIN SALFITY

CG ANIMATION:



MACS RIEDEL &#38;amp; MARTIN SALFITY


3D MODELLING:&#38;nbsp;MATEO VALLEJO&#38;nbsp;
EDITION:

MACS RIEDEL &#38;amp; PABLO ALFIERI


SOUND DESIGN: 

SMIDER



	
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2cd21f75d48e1c0810dccc2e29be4f368e3172825faf0a0bc575c10177e7dee/Z_DPS_Edit_035s-00403.png" data-mid="176371639" border="0"  src="https://freight.cargo.site/w/1000/i/d2cd21f75d48e1c0810dccc2e29be4f368e3172825faf0a0bc575c10177e7dee/Z_DPS_Edit_035s-00403.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/102ae4adda9d6f661b186858268b6a215db975a8c7041fa7697c1b593aeeb4c0/Z_DPS_Edit_035s-00329.png" data-mid="176371638" border="0"  src="https://freight.cargo.site/w/1000/i/102ae4adda9d6f661b186858268b6a215db975a8c7041fa7697c1b593aeeb4c0/Z_DPS_Edit_035s-00329.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92bf8390acf520c04d185b3a6f53464d84f8daf1df482a6080aa17cc8e94d9f4/Z_ABS_ONLINE_30s-00305.png" data-mid="176372474" border="0"  src="https://freight.cargo.site/w/1000/i/92bf8390acf520c04d185b3a6f53464d84f8daf1df482a6080aa17cc8e94d9f4/Z_ABS_ONLINE_30s-00305.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43ed731bbb81a1157d9d0987f4cfb86cf6c42053118ddf655f20214f9005be38/Z_ABS_ONLINE_30s-00141.png" data-mid="176372472" border="0"  src="https://freight.cargo.site/w/1000/i/43ed731bbb81a1157d9d0987f4cfb86cf6c42053118ddf655f20214f9005be38/Z_ABS_ONLINE_30s-00141.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec631ec74b270023622b467a1e634395988c4263ae0b9771b12ddcc26f158143/Z_ABS_ONLINE_30s-00197.png" data-mid="176372473" border="0"  src="https://freight.cargo.site/w/1000/i/ec631ec74b270023622b467a1e634395988c4263ae0b9771b12ddcc26f158143/Z_ABS_ONLINE_30s-00197.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a54182c10c60183f3749b1f6130f68ad6e562d944232e4f62e895f6bbc0de7b/Z_ABS_ONLINE_30s-00623.png" data-mid="176372479" border="0"  src="https://freight.cargo.site/w/1000/i/0a54182c10c60183f3749b1f6130f68ad6e562d944232e4f62e895f6bbc0de7b/Z_ABS_ONLINE_30s-00623.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5dd34eebae79c47d54f699d35268b3a4d6786f10ddee03ea5e755ad21562700/Z_ABS_ONLINE_30s-00579.png" data-mid="176372478" border="0"  src="https://freight.cargo.site/w/1000/i/b5dd34eebae79c47d54f699d35268b3a4d6786f10ddee03ea5e755ad21562700/Z_ABS_ONLINE_30s-00579.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/446c2ca34bfa8772410f2c387becc365c91c2d13e853a47521b10f90aeb56781/Z_ABS_ONLINE_30s-00559.png" data-mid="176372477" border="0"  src="https://freight.cargo.site/w/1000/i/446c2ca34bfa8772410f2c387becc365c91c2d13e853a47521b10f90aeb56781/Z_ABS_ONLINE_30s-00559.png" /&#62;








</description>
		
	</item>
		
		
	<item>
		<title>Asian Paints - Cherish</title>
				
		<link>https://martinsalfity.com/Asian-Paints-Cherish-1</link>

		<pubDate>Mon, 10 Apr 2023 17:09:49 +0000</pubDate>

		<dc:creator>martinsalfity</dc:creator>

		<guid isPermaLink="true">https://martinsalfity.com/Asian-Paints-Cherish-1</guid>

		<description>

Asian Paints 
Colour Next 2021&#38;nbsp;
 Cherish

Cherish is about our reaction to the world around us; in the face of uncertainty due to the pandemic, our natural response is to treasure &#38;amp; appreciate all the things that we have in our life. The idea behind this film was thus to showcase abstract and natural elements in the world around us that are fresh, soothing and humble in nature, such as wood and leaves, with the Colour palette being strongly relied upon to visually showcase the same.


Credits:




Conceptualized and Produced by Post Office Studios







Director: Aditya Tawde
Associate Director: Martin Salfity
Executive Producer: Kedar Thapar
Creative Producer: Aunnesha Sen
Associate Producer: Riddho Roy
3D Design &#38;amp; Animation: Martin Salfity
Digital assets for the succulents: Katelyn McGil
Music Composer &#38;amp; Sound Design: Resonate


&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b095424824cc125ae92fdf95f9d5aa01cb32c0fc18bfd0676facc7aec82a9200/INTERIOR_L.png" data-mid="174840203" border="0"  src="https://freight.cargo.site/w/960/i/b095424824cc125ae92fdf95f9d5aa01cb32c0fc18bfd0676facc7aec82a9200/INTERIOR_L.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba441f7f1f007d21d7bcdbc6cbaf42f4963ae94ba68a934b410e9da536582fd6/AP_2021_CHERISH-Stills-00486.png" data-mid="174840175" border="0"  src="https://freight.cargo.site/w/1000/i/ba441f7f1f007d21d7bcdbc6cbaf42f4963ae94ba68a934b410e9da536582fd6/AP_2021_CHERISH-Stills-00486.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9bb11c7add46d95b8e3b54d0d7e33852093c7abdaee7d39056d644445fa159de/AP_2021_CHERISH-Stills-00303.png" data-mid="174840177" border="0"  src="https://freight.cargo.site/w/1000/i/9bb11c7add46d95b8e3b54d0d7e33852093c7abdaee7d39056d644445fa159de/AP_2021_CHERISH-Stills-00303.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d01801c43dbb46d8d6013a197b12a7b140d1384fc6d23e67a89528fd8ca9d64e/AP_2021_CHERISH-Stills-00772.png" data-mid="174840197" border="0"  src="https://freight.cargo.site/w/1000/i/d01801c43dbb46d8d6013a197b12a7b140d1384fc6d23e67a89528fd8ca9d64e/AP_2021_CHERISH-Stills-00772.png" /&#62;
&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff2be487226cb4c06af80461683446a604001cd23737e6715264379e3e4682b7/INTERIOR_R.png" data-mid="174840204" border="0"  src="https://freight.cargo.site/w/960/i/ff2be487226cb4c06af80461683446a604001cd23737e6715264379e3e4682b7/INTERIOR_R.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/83602429e7169909692adb024f31d40c4dde12b84cb6e69094c43a0a4c49ff96/AP_2021_CHERISH-6-00000.png" data-mid="174840199" border="0"  src="https://freight.cargo.site/w/1000/i/83602429e7169909692adb024f31d40c4dde12b84cb6e69094c43a0a4c49ff96/AP_2021_CHERISH-6-00000.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>The Melbourne Model</title>
				
		<link>https://martinsalfity.com/The-Melbourne-Model</link>

		<pubDate>Mon, 10 Apr 2023 17:10:08 +0000</pubDate>

		<dc:creator>martinsalfity</dc:creator>

		<guid isPermaLink="true">https://martinsalfity.com/The-Melbourne-Model</guid>

		<description>A Onesal project.

The University of Melbourne has launched an integrated brand campaign via McCann Melbourne, showcasing its distinctive curriculum, the Melbourne Model.

The campaign launches with a brand film, which presents the need for a model of education that equips students with world knowledge rather than just a specialist degree, so that they can adapt and be ready for every possible future. Onesal was in charge of the production, design and animation of the spearhead brand film as well as the key visual key visuals for all the campaign.




	








&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/72be9f05f339499a029eec87ca19b4c7abf694e9961217a0ff57993b64f69871/melbourne01.png" data-mid="174840375" border="0"  src="https://freight.cargo.site/w/1000/i/72be9f05f339499a029eec87ca19b4c7abf694e9961217a0ff57993b64f69871/melbourne01.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f18d6a31b667b8a3a8b5ce05e54b0aee3ffb5eec464c042c472906482c13f07d/15_facultyprint_chaos.jpg" data-mid="174840383" border="0"  src="https://freight.cargo.site/w/1000/i/f18d6a31b667b8a3a8b5ce05e54b0aee3ffb5eec464c042c472906482c13f07d/15_facultyprint_chaos.jpg" /&#62;

&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/c37fe0f4ac35af705b72848e29d188f8fbc831812feef3eed9796c14b70c8d36/crystals2.gif" data-mid="174840378" border="0"  src="https://freight.cargo.site/w/960/i/c37fe0f4ac35af705b72848e29d188f8fbc831812feef3eed9796c14b70c8d36/crystals2.gif" /&#62;

&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/5de0fafa0efb9d072637a64f5948c7a0de068c2b6e4f2664de9828ed6b77d59b/melbourne02.png" data-mid="174840376" border="0"  src="https://freight.cargo.site/w/1000/i/5de0fafa0efb9d072637a64f5948c7a0de068c2b6e4f2664de9828ed6b77d59b/melbourne02.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f9b0baea682dd867275febc86dc6a0b34aae6acb70f8d9bc887ad7441a9b187d/melbourne04.png" data-mid="174840380" border="0"  src="https://freight.cargo.site/w/1000/i/f9b0baea682dd867275febc86dc6a0b34aae6acb70f8d9bc887ad7441a9b187d/melbourne04.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b2824ff6e48b4686953e207b2f9ea02605181615de7f960254e3ee74ae3e1cd/melbourne03.png" data-mid="174840377" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/3b2824ff6e48b4686953e207b2f9ea02605181615de7f960254e3ee74ae3e1cd/melbourne03.png" /&#62;

                Process

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b38414564967bf83849b449e4e0897fdad0cc6cb57eb422b1f16c03f6bd24bc7/landscape_logov2_shot01_Closeup01.jpg" data-mid="174840381" border="0"  src="https://freight.cargo.site/w/1000/i/b38414564967bf83849b449e4e0897fdad0cc6cb57eb422b1f16c03f6bd24bc7/landscape_logov2_shot01_Closeup01.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66688e7480b2ae7abe6f9d5476bcd6f616b3b291341afd0219c94269f96d4c21/landscape_logov2_shot01_Closeup02.jpg" data-mid="174840382" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/66688e7480b2ae7abe6f9d5476bcd6f616b3b291341afd0219c94269f96d4c21/landscape_logov2_shot01_Closeup02.jpg" /&#62;

&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/568e119c462e3c441144bc0ef4911b1d0b28077014f8ac1bfc804975bec9eb5e/landscape_coral_2.gif" data-mid="174840379" border="0"  src="https://freight.cargo.site/w/960/i/568e119c462e3c441144bc0ef4911b1d0b28077014f8ac1bfc804975bec9eb5e/landscape_coral_2.gif" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a571e019b5e80e67169802b0340ea607c83531e1a3068e524317927e5bec096/landscape_Human_Touch_Closeup01_0180v2.png" data-mid="174840385" border="0"  src="https://freight.cargo.site/w/1000/i/9a571e019b5e80e67169802b0340ea607c83531e1a3068e524317927e5bec096/landscape_Human_Touch_Closeup01_0180v2.png" /&#62;



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d69c5ff2aff3e8624b549dcd8d61cfdff9807bac8becdc737718e068923285c3/landscape_Human_Touch_Top0180v2.png" data-mid="174840386" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/d69c5ff2aff3e8624b549dcd8d61cfdff9807bac8becdc737718e068923285c3/landscape_Human_Touch_Top0180v2.png" /&#62;



Credits:


Client: The University of Melbourne
Agency: McCann Melbourne
Production Company: Onesal Japan
Director: Nahuel Salcedo
Producer: Ailin Brunner
Design and Animation: Nahuel Salcedo, Damian Sendin, Martin Salfity
Additional Design and Animation: Robert Sundelin
Design Assistant: Hisako Sugano
Music and Sound Design: Andrea Damiano</description>
		
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